7 Warning Signs of Custom Diamond Ring Scams on CustomMade

Be wary of descriptions that are vague about diamond quality (e.g., 'high quality' without measurable details) or metal purity. Sellers might misrepresent the diamond's cut, color, clarity, or carat weight, or substitute lower-grade metals for what was promised. Always insist on detailed specifications and certifications, such as those from GIA or IGI, to verify the diamond's true characteristics. For metals, ensure clear markings or certification of purity like 14k or 18k solid gold.

A significant concern is the misrepresentation of lab-grown diamonds as natural diamonds. While lab-grown diamonds are real diamonds, their value and market perception differ. Fraudsters may attempt to pass off lab-grown stones as natural, often by using fake markings or less reputable grading certificates. Always ensure you receive a certificate from a reputable source like GIA or IGI that clearly states whether the diamond is natural or lab-grown.

Sellers may advertise a ring as solid gold but deliver a gold-plated item. Gold plating involves a thin layer of gold over a base metal, which can wear off over time and is far less valuable. Solid gold items are marked with their karat (e.g., 14k, 18k) and are entirely made of gold alloy. Be suspicious of prices that seem too good to be true for solid gold items, as the cost of materials alone would be significantly higher.

Beware of sellers who provide only 'fake' or highly idealized Computer-Aided Design (CAD) renderings that don't accurately reflect the final product. Similarly, deceptive photography can make a diamond appear larger or more brilliant than it is. Always ask for real-life photos or videos of the actual ring and diamond, preferably in various lighting conditions, before committing to a purchase.

While custom jewelry takes time, extreme or indefinite production delays can be a red flag. This could indicate the seller is unable to fulfill the order, is using it as a stalling tactic, or is experiencing significant issues. Unclear timelines and constant postponements without valid explanations should raise suspicion.

Sellers who pressure you to move communication or payment off the CustomMade platform are often trying to bypass security measures and consumer protections. Legitimate transactions should occur within the platform's secure environment. Requesting deposits or full payment through untraceable methods like wire transfers or personal payment apps is a major red flag.

Some scammers use stolen images or portfolios of legitimate artisans to showcase their 'work.' If a seller's style seems inconsistent, or if you find similar designs attributed to different artists, it could indicate they are not the original creator. Verify the artist's authenticity and ensure they are showcasing their own genuine craftsmanship.