The Most Common Rolex Submariner Frauds on Farfetch to Avoid in 2026

Navigating the Risks: Common Frauds on Farfetch for Rolex Submariner Purchases

While Farfetch is a legitimate platform for luxury goods, the high value of a Rolex Submariner makes it a target for sophisticated scammers. Understanding these common fraudulent practices is crucial for protecting yourself as a buyer.

Designer Replica Bait

Scammers may list high-quality replicas of Rolex Submariner watches, attempting to pass them off as authentic timepieces. They might use deceptive photography or descriptions to mislead buyers into believing they are purchasing a genuine product. Always scrutinize listing details and seller reviews for any inconsistencies.

Luxury Return Item Swap

This scam involves a fraudulent seller accepting a return of a Rolex Submariner, but swapping it with a counterfeit or damaged item before sending it back. Farfetch's return policy allows for returns within 30 days, but vigilance is needed to ensure the returned item is the original one purchased. Inspecting the watch upon delivery and documenting its condition before any return is essential.

Boutique-Impersonation Scam

Fraudsters may impersonate legitimate Farfetch boutiques or even authorized Rolex dealers to build trust. They might create fake websites or social media profiles that closely mimic official channels, directing buyers to fraudulent payment portals. Always verify the authenticity of the seller and the website before making any transactions.

Luxury Pre-Owned Authentication Fraud

This scam targets buyers looking for pre-owned Rolex Submariners. Sellers might provide fabricated authentication documents or claim their watch has undergone a rigorous (but fake) authentication process. Some scams involve fake authentication services that require upfront payment from the seller, only for both the scammer and the fake service to disappear. Always rely on reputable third-party authenticators or services when purchasing pre-owned luxury watches.

Protective Measures and Safe Trading

To mitigate these risks, conduct thorough research on sellers, scrutinize product descriptions and images, and never share personal or financial information outside of Farfetch's secure platform. For high-value transactions like a Rolex Submariner, consider using a trusted third-party verification service.

For added security in peer-to-peer transactions that may occur indirectly through marketplace connections, consider using Safe Trade Services. For items valued above $500, such as a Rolex Submariner, the Premium Plan offers enhanced identity verification for both buyer and seller, providing an extra layer of trust.